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In Defense of Design Thinking

With the rise in popularity of design thinking, there are a fair number of counter arguments and critiques to the popular problem solving methodology. It’s not actually design. It doesn’t lead to...

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Cultivating Empathy for Colleagues and Collaborators

As user-focused creators, we focus a lot on building empathy for our customers, but what about the other humans—team members, other departments, vendors, external organizations—involved in the design...

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Design Thinking’s Three Modes of Thinking: Open, Explore, Close

If you do a Google image search for “Design Thinking,” you’ll be bombarded with colorfully designed flow charts with arrows and icons galore, maybe a few double diamonds or never-ending circles, and—a...

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Our Go-to Resources for Running Retrospectives

2018 may have come to a close, but out of sight should not mean out of mind. Whether it’s to close out the year, a client project or the past month, retrospectives (retros) or debriefs are pivotal for...

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Making Your Work Life Work

Depending on a number of variables, you’ll spend anywhere from a quarter to a third of your life at work. It’s no wonder researchers, educators and journalists have continuously published articles,...

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Everyday Creativity to Be More Inspired in Life and Work

This piece was written for and originally appeared in QZ.com If you don’t consider yourself creative, it’s because you’re thinking about creativity in the wrong way. Creativity is not an...

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How to Work With People You Don’t Like

BY: ASHLEY PINAKIEWICZ Let me paint you a picture: You’re a badass member of your organization—pretty damn good at doing your job, meeting your KPIs, and managing your team. Your team or organization...

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Fostering Empathy in Sales

How building empathy with your clients (and your clients’ clients) can help you build deeper relationships and uncover new opportunities to add value. One of my first jobs out of college was selling...

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When the Training Wheels Come Off

How to Keep the Momentum Going Once the Design Thinking Consultants Have Left   BY: ASHLEY PINAKIEWICZ As a creative leader in your organization, you’re all about equipping your team with the tools to...

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4 Ways to Listen to Your Stakeholders

“Talk to your stakeholders/audience/customers/constituents/users!” Sound familiar? When it comes to design thinking, the focus is on the human user: to design better experiences, you need to develop...

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Building a Design Thinking Community…For Your Life

What our good friend Gabrielle Santa-Donato learned from scaling Life Design to Universities across the world. By: Gabrielle Santa-Donato My life, like yours, is a wicked problem. Just when I thought I...

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In Defense of Design Thinking

With the rise in popularity of design thinking, there are a fair number of counter arguments and critiques to the popular problem solving methodology. It’s not actually design. It doesn’t lead to...

View Article

Cultivating Empathy for Colleagues and Collaborators

As user-focused creators, we focus a lot on building empathy for our customers, but what about the other humans—team members, other departments, vendors, external organizations—involved in the design...

View Article


Our Go-to Resources for Running Retrospectives

2018 may have come to a close, but out of sight should not mean out of mind. Whether it’s to close out the year, a client project or the past month, retrospectives (retros) or debriefs are pivotal for...

View Article

Image may be NSFW.
Clik here to view.

Making Your Work Life Work

Depending on a number of variables, you’ll spend anywhere from a quarter to a third of your life at work. It’s no wonder researchers, educators and journalists have continuously published articles,...

View Article


Tool Share: Empathy Interviews

I’ve always thought marketing was a discipline that lent itself nicely to design thinking and other human-centered methodologies. Whether your goal is to increase brand awareness or drive conversions,...

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Brainstorms: the Gateway to Creative Culture Change

As of writing this blog post, I’ve led or facilitated over 150 workshops, sprints and strategy sessions in the past 3 years for TDG clients. And whether delivered to senior leadership, department/team...

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Tool Share: Love + Break-Up Letters

In anticipation of our upcoming workshop, Facilitating Design Thinking, a few members of our team will be sharing their favorite tools and how to go about using them. Last week, TDG Marketing Guru,...

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Tool Share: Personas

In anticipation of our upcoming workshop, Facilitating Design Thinking, a few members of our team will be sharing their favorite tools and how to go about using them. So far, TDG team members Jane...

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The Design Gym’s Collaborative Design Activities for Remote Teams

BY: Erin Lamberty + Kelsye Gould Throughout the years, we’ve seen design thinking evolve in many ways. Having moved beyond product teams, design thinking is also showing up in marketing teams striving...

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